The Extravagant Gesture: Nature, Design, and the Transformation of Human Industry by William McDonough and Michael Braungart




“If the landscape reveals one certainty, it is that the extravagant gesture is the very stuff of creation. After the one extravagant gesture of creation in the first place, the universe has continued to deal exclusively in extravagances, flinging intricacies and colossi down aeons of emptiness, heaping profusions on profligacies with ever-fresh vigor. The whole show has been on fire from the word go.” (Annie Dillard)

 

Nature is nothing if not extravagant. Four billion years of natural design, forged in the cradle of evolution, has yielded such a profusion of forms we can barely grasp the vigor and diversity of life on Earth. Responding to unique local conditions, ants have evolved into nearly 10,000 species, several hundred of which can be found in the crown of a single Amazonian tree. Fruit trees produce thousands of blossoms-an astonishing abundance of blossoms-so that another tree might germinate, take root and grow. Birds, too, seem to have a taste for the extravagant: Who could say the wood duck’s plumage is restrained?

For most of our history, the human response to the living earth, to particular places, has expressed the same flowering of diversity. Bearing the unique human ability to imagine and create, we entered the show and developed our own extravagant gestures. We built not just shelter, but beautiful, elegant responses to locale; the breathing, shade-providing Bedouin tent along with the ornate, aspiring temples of cool, coastal Japan. We designed not just wraps against the wind but tailored garments for ritual, celebration, and our own delight. We spoke and moved not just for utilitarian ends but to make drama and poetry, Balinese dance and Shakespearean verse-human creations stoking the fire.

Though human industry in the past 150 years has resorted to brute force rather than elegant design, commerce, too, could become a wellspring of creativity, productivity, and pleasure. Think of the thriving marketplaces that have enlivened the world’s great cities, the cherished objects and materials that transform shelter into soulful dwelling. These need not be sacrificed to protect our forests, rivers, soil and air. Indeed, human industry and habitations can be designed to celebrate interdependence with other living systems, transforming the making and consumption of things into a regenerative force. Design can perform and preserve the extravagant gesture-in the marketplace, in the human community, and in the natural world.

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